Launch campaign of NA-KD activewear sub-brand. The concept ‘activewear that moves with you’ was translated with images and videos of bodies in movement.
Concept: Gabriella Bianchini Creative direction: Andrea Malanski Photography and video: Peter Gehrke Art direction on set: Gabriella Bianchini Styling: Gabriela Bianchini Production: Emma Lennartzon, Isabell Ejdeholm, Jenny Schaub Webdesign: Andrea Malanski Motion graphic design: Amanda Odina
I am a creative director passionate about crafting innovative concepts and leading creative talents.