venda online in-store

Worten Barcelona was 1.000 square meters. It is a small store in comparison to others of the chain or to its main competitor. It was not possible to exhibit too many products of the white line - refrigerators, wash and dish machines. The solution proposed was to show more products digitally. But not through the platform that other Worten stores had: a website displayed in a touch screen. The idea was to incorporate the digital products into the shopping experience, it means, displayed as a continuation of the products in exhibition. That solution was made for refrigerators/freezers and wash machines. 

Another suggestion was the use of beacons:

And to improve the Click&Collect service: